PRIMM, NEVADA, July 23 (Vegas News Online) — Terrible’s reopened Primm Valley Casino in Primm, Nevada, on Wednesday, July 22, bringing the small border property back into operation 17 days after the company took control of it.
The reopening matters because Primm sits on Interstate 15 at the California-Nevada line, where the casino resort has long served road travelers heading between Southern California and Las Vegas. Terrible’s said the property reopened with 422 gaming machines, 250 hotel rooms, a William Hill sportsbook, a sports bar and a 24-hour quick-bites restaurant.
What opened on July 22?
Terrible’s said the reopening included a brief ceremony and remarks from company executives and Corey Clemetson, whom the company identified as the grandson of Primm founder Ernie Primm.
The company also said employees had worked around the clock to restore the property.
For guests, the most visible change is the pricing policy. Terrible’s said it is scrapping resort fees at Primm Valley Casino. Resort fees are the extra mandatory charges many hotels add on top of the room rate.
Terrible’s also said it will match rewards tiers previously earned by returning customers. The company said new promotions and rewards would launch on reopening day, and that additional dining options were already being planned.
Why was the reopening so fast?
The July 22 reopening came after a rapid management change at the Primm properties.
The Nevada Gaming Control Board approved Terrible Herbst’s application on June 25 to operate Buffalo Bill’s Resort & Casino, Primm Valley Resort & Casino and Whiskey Pete’s Hotel & Casino, along with a restricted gaming license for Primm Center.
Affinity Interactive later said that management control of the gaming properties transferred at 12:01 a.m. on July 5. In the same statement, the company said Terrible’s had already taken over the Primm Center, Chevron Gas Station, Flying J, Whiskey Pete’s Travel Store, the Lotto Store and Starbucks on July 1, and that those businesses reopened by July 2 for holiday travelers.
Affinity Interactive said Primm Valley Casino was the only casino property open before the July 5 transition and that its immediate focus was to reopen it in the following weeks.
Where does Primm fit in the Las Vegas area?
Primm is a small gaming stop on the southern edge of Nevada, but it has long been part of the larger Las Vegas travel corridor. For visitors driving from Southern California, the resort complex is often one of the first casino stops after crossing the state line.
That makes the property more than a single hotel-casino. It is a gateway stop for road traffic, and its reopening restores another option for travelers who use the I-15 route.
What happens next?
Terrible’s has already said more changes are coming. Along with new promotions and matching rewards tiers, the company said additional dining options are in the works.
For now, the reopening marks a return to business for a property that had just changed hands and, for a short time, faced uncertainty about when it would open again. With the July 22 restart, Terrible’s has turned that transition into a working casino floor, hotel rooms and sportsbook on the border between Nevada and California.
